Following a visual overhaul of the network, TNT asked us to create a series of promos to evolve the network’s identity towards more relevant, risky, and sophisticated programming to target a younger demographic. Rather than focusing on a specific show, the goal was to build an overall style and mood that echoed TNT’s new voice and passion for elevated stories. With no show footage available, the challenge was to create a series of short “trailers for imaginary shows” from scratch. Combining both stock and in-house footage with a bold and simple edit-driven graphic style, these fragmented pieces hint at larger storylines and elude to the level of programming that would be airing on the revamped network.