When we designed the opening sequence for the very first season of The Voice on NBC, we wanted to focus on the iconic hand logo, giving it life and a massive sense of scale. Framed by an arena of fans to represent the idea of competition, the hand, clutching a microphone, breaks through the stage of the arena and raises two fingers into a V for The Voice. We created a full graphics package for the show, along with screen elements for the stage, and graphics for several of the performances.