New Balance
"Candy Collection"
New Balance / Ryan Partnership
We created this fully-CG commercial for the debut of the New Balance Candy Collection, a line of shoes aimed at tween girls. Taking a sugary dose of inspiration from the candy theme of the product, we imagined the spot as a joyride through a magical pinball/gumball machine world, made from all types of delicious candy. Highlighting specific features of the shoes in fun and playful ways along the journey, the commercial was created in collaboration with agency Ryan Partnership and finished for broadcast, theatrical and social media release.