Kreayshawn
"Go Hard"
Music Video
Columbia Records
Heavy Kawaii vibes in our music video for Bay area rapper Kreayshawn’s lead single “Go Hard”. Combining cutesy 2D graphics, playful typography and a colorful comic book aesthetic, we wanted to visually mesh the design and VFX with the custom-painted sets of the live action shoot to create a vibrant celebration of giving zero F’s.
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