Ghost In The Shell
Concept Development for Social Media Campaign
For Paramount Pictures’ adaptation of “Ghost In The Shell”, we were brought on to develop concepts for the film’s digital marketing campaign. From full spots to graphic elements to glitch animations, we were tasked with creating a range of social media concepts that both spoke to the true fans of the franchise in an authentic voice, as well as draw in new viewers with compelling content that built a sense of mystery around the film. Our concepts were distributed to marketing teams within Paramount as well as with outside vendors, as a style guide to ensure a consistent branded look and feel across the digital and social campaigns.