We were brought on by Casa Mexico Tequila to create an ad campaign celebrating the artistry, hard work, culture and tradition that goes into every bottle - from the piña to the first pour. Guided by Casa Mexico frontmen Don Buccio, Oscar De La Hoya, and Mario Lopez, the centerpiece of the campaign was this 3-minute brand film tracing the path of how their tequila is crafted with the authentic processes that have been passed down for many generations. Shot on location at the Casa Mexico ranch and distillery deep in Jalisco, Mexico, we concepted, directed, edited and created graphics and VFX for the campaign.